Not only will this method help your freelance design team answer their own questions about your aesthetic, it will also make it easier for you to optimize your own preferences. This is a subliminal trick of the mind that encourages the brain to ask questions about the larger image and find answers in the smaller ones. When you put your mood board together, make your primary images larger than the others.
If you find an image and it speaks to your entire idea all at once, save it right away. Instead, curate the collection so there is meaning that can be interpreted by the designer.ģ. Try not to overwhelm your designer with 100 different photos. What might be evocative elements for your brand? Take a look at some famous brands and the elements that they use to evoke feeling-like the condensation bubbles that indicate “feeling refreshed” from a cold Coca-Cola drink. What response do you want your audience to have to your ad, presentation, logo, etc? When you walk into an exhibition, the curator has meticulously picked out and arranged what you will view so that it evokes a particular emotional response. When you’ve put together a bunch of ideas for your designer, it’s time to tell a story with the board. These small elements will provide your designer with deep insight into the direction of the project.
Take pictures of it all for your mood board. Then you see a bright pop of yellow on a building, and it makes you think about your brand. Do the clean lines of a newly-built, modern building appeal to you? Or perhaps you like that retro coffee house down the street from the office. Worst of all, the endless scrolling can be a real inspiration killer. Scrolling through images online for hours can be exhausting. You use a mood board to compile inspiring elements to explain what emotion you want the design to evoke as well as what colors, patterns, typography, and photography style you prefer.įollow these tips to nail your mood board so your freelance designer can deliver the best results with the least iterations. Mood boards are frequently used for interior and fashion design, but they can be useful for graphic design too. “Clean” could be misinterpreted as “neutral” “edgy” as “chaotic” “minimalist” as “mostly nothingness.” Instead of relying on words to convey your needs, you can use visuals-particularly digital mood boards (also known as inspiration boards). It also saves on the budget, boosts confidence in the freelance design team, and gets the design into your hands quicker. Being involved with the design, and getting to the best design as quickly as possible, can make all the difference in the outcome of the product.
#GRAPHIC DESIGN MOOD BOARD HOW TO#
This can leave the design team spinning, unsure what step to take next or how to satisfy such an abstract thought. And yet, clients use it often, and sometimes without providing any further feedback. The phrase, “I’ll know it when I see it,” is a death knell for many design projects.
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